Customer Marketing Consulting for B2B SaaS
Turn the customers you have into the reason your next ones choose you.
CMA Soulmate is a network of customer marketing experts who stand up and run your advocacy, reviews, stories, references and communities — proving impact on revenue without adding headcount.
The new buyer journey
Your brand isn't the most powerful voice in the room. Your customers are.
Modern buyers don't rely only on your website, sales team or campaigns to decide who to trust. They look to reviews, customer stories, communities, peer recommendations and AI-powered answer engines.
We combine proven customer marketing expertise with a modern focus on discoverability, advocacy and third-party validation — so the right proof shows up wherever buyers are looking.
Services
Everything you need to make customers your growth engine.
Explore all servicesCustomer Advocacy
Programs that turn happy customers into vocal champions for your brand.
Reviews & Third-Party Proof
Build the review presence buyers check before they ever talk to sales.
Customer Stories
Case studies and video testimonials that prove real business impact.
References & Communities
Reference programs, advisory boards and communities that scale trust.
Buyer Discovery Engine™
Strengthen the customer-driven signals that shape AI and peer research.
Measurement & ROI
Connect customer marketing to pipeline, retention and revenue.
How we work
A clear path from idea to revenue impact.
Assess
Audit your current customer programs, proof points and discovery footprint.
Design
Build a tailored roadmap with clear goals, owners and metrics.
Launch
Stand up the programs, playbooks and tools your team needs.
Scale
Measure impact on revenue and grow what works.
Meet Leslie Barrett
A decade of mastering the art and science of customer marketing.
Leslie has scaled some of the top MarTech brands in the world through proven methodologies and strategies. A respected thought leader in customer marketing, advocacy and gifting, her tailored campaigns engage and retain customers and fuel profitable growth.
- Founder of the CMA Soulmate Newsletter
- Author of courses, eBooks and frameworks
- Educator to executives and marketers globally
What leaders say
“Leslie is a world-class customer marketing leader, with an exceptional wealth of knowledge, empowering marketers to forge genuine connections with customers, ultimately driving significant increases in customer lifetime value.”
“After every engagement with Leslie, I leave thinking that the combination of her strategic mind and welcoming personality sets her apart as a rare leader. She has earned my trust over the last few months that I would feel confident with any project or idea that Leslie puts in front of me.”
Resources
Learn the playbook.
The blog
Customer marketing insights.
When Should You Hire a Customer Marketer?
If your company has happy customers but struggles to turn those relationships into reviews, references, case studies, advocacy, community, expansion opportunities, or customer-led content, it may be time to hire a customer marketer.…
Read article
How Customer Marketing Can Influence AI Search and LLM Visibility
Your customers aren't just influencing other buyers anymore.
Read article
Customer Marketing Measurement: Proving Your Revenue Impact
> Quick answer: Customer marketing measurement is the practice of tying customer marketing and advocacy programs — references, reviews, case studies, events, community — to revenue outcomes. The most practical method is the Allocated R…
Read articleFAQ
Common questions
What does a Customer Marketing consultant do?
A Customer Marketing consultant helps companies build and scale programs that activate existing customers to support growth — advocacy, reviews, case studies, video testimonials, reference programs, communities, Customer Advisory Boards and measurement.
Who do you work with?
CMA Soulmate specializes in B2B SaaS, from teams launching their first customer marketing program to established teams ready to scale.
What is the Buyer Discovery Engine™?
A framework that helps B2B companies strengthen the customer-driven trust signals — reviews, stories, peer recommendations and AI answer engines — that buyers rely on long before sales enters the conversation.
Visit the Buyer Discovery Engine™ siteHow do we get started?
Reach out for a quote. We'll talk through your goals and current programs, then recommend the right engagement.
Let's build your customer marketing engine.
Tell me where you are today and where you want to go. I'll send a tailored proposal.
Get a quote